Specialty Food Magazine

Spring 2018

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: https://specialtyfoodmagazine.epubxp.com/i/950112

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Page 22 of 91

Plan. Make. Launch. From trends in food and flavor to the fundamentals of market-driven product development, the Specialty Food Business Summit will provide solid info you can put to work in 2018. Day 1 Let's Innovate • How Do I Start? Product Development Secrets From a Top R&D Firm • What's Trending? Food, Flavor, and Culture • What's Selling? Using Syndicated Data to Make Decisions • Who's Eating? Consumers, Categories, and Why They Buy • How Will It Taste? The Basics of Sensory Evaluation • How Do I Take Off? How to Pilot Your New Product Day 2 Let's Launch • How to Sell on Amazon • How to Use Data to Make Better Sales Presentations • How to Use Social Media to Market New Products • How to Run Contests and Giveaways • How to Avoid Label Lawsuits • How to Create a Food Safety Plan EVENTS BUSINESS SUMMIT 2018 PRODUCT DEVELOPMENT BOOT CAMP April 8–10, 2018 • SHERATON DFW • Dallas, TX Learn more at specialtyfood.com/sfbs and register! Space is limited! Featuring expert speakers from: • Mattson • The Hartman Group • Stage-Gate International • Bright Design • SPINS Brand Growth Solutions • Beekeeper Marketing And many more!

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