Specialty Food Magazine

Spring 2018

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: https://specialtyfoodmagazine.epubxp.com/i/950112

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Page 74 of 91

specialty food maker S ocial media is an invaluable tool for building awareness of niche brands. Facebook, Instagram, Twitter, and other platforms, offer cost-effective ways to both reach the masses with authentic messaging and shareable content, and foster one-on-one customer relationships that build brand loyalty. Here, three producers discuss their social media strategies and objectives. Specialty food makers explain how they're creating excitement and forging bonds with customers on social media. BY JULIE GALLAGHER Brand Authority: Best Practices for Leveraging Social Media THE PANEL Anouk Gotlib Belgian Boys Natalie Meza Chuao Chocolatier Hiroyuki Imanishi Morinaga Nutritional Foods Inc./ Alove Yogurt PHOTOS: INDIVIDUAL COMPANIES Responses have been edited for clarity and fit. 72 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com

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