Specialty Food Magazine

Summer 2018

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: https://specialtyfoodmagazine.epubxp.com/i/986636

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Page 161 of 191

BY DENISE SHOUKAS Three Packaging Trends That Inspire Trust Specialty food makers are conveying transparency and gaining loyalty with these packaging types. A product's vessel has to do many jobs. It must transport the item, protect the contents inside, preserve flavor, communicate pertinent information, and support the brand message. And increasingly, it needs to help inspire trust in the product through the quality and values it conveys. At a time when 33 percent of shoppers distrust the food system, according to a recent Center for Food Integrity study, it behooves makers to consider the following packaging trends related to materials, labeling, and process. specialty food maker PHOTO: FRESH DIRECT SUMMER 2018 143

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