Specialty Food Magazine

Summer 2018

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: https://specialtyfoodmagazine.epubxp.com/i/986636

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Page 99 of 191

STATE OF THE SPECIALTY FOOD INDUSTRY 2018 S9 No Yes A L L N A T U R A L D I P A V O C A D O Protein 20g energy bar BERRY COOKING ALMOND NATURAL WHAT THEY BUY COMPARED TO OTHER GENERATIONS Far less likely to buy beverages like juice and soft drinks; jerky and meat snacks; and snack bars and energy bars. WHAT IS IMPORTANT TO THEM? Local/regional; retail staff knowledge; nutritional and ingredient information; quality ingredients. BUYING LIKELIHOOD Below average purchase likelihood across fewer categories. Below average share of dollars spent on specialty. So, they're the hardest to convert. PREFER RESTAURANTS THAT allow for customization (upgrades, different sides, etc.) or that feature local/regional ingredients. ONLINE PURCHASING Convenience wins out though buying online is not a preference. Buy across lowest average category variety. Least likely to order food online. COOKING HABITS They are scratch cookers. PRODUCT CLAIMS Interested in all natural, organic, and plant-based foods. DIETS IN USE Less adventurous and exploratory with diets. MOBILE USE Use mobile phone apps to find store coupons, restaurant discounts, and manufacturer coupons. HOW THEY PREFER TO BUY Average variety of markets used; shop 1 to 3 times a week; prefer supermarkets. COOKING VS. EATING OUT Clearly favor cooking to eating out. Above average spending on groceries and just slightly above average on restaurant food. Among most likely to make scratch meals. 54-72 20 30 40 50 60 70 80 AGE BABY BOOMERS & SPECIALTY FOOD SPECIALTY FOOD CONSUMERS—BY GENERATION WHY THEY BUY Interesting tastes, flavors; for everyday meals. Are your dried berries in season? They will be here next week! BELOW AVERAGE ? ? ? LIKELIHOOD SHARE OF DOLLARS HAVE IT YOUR WAY CAFÉ 50% OFF FOOD TREND INTEREST Seasonal foods THIS WEEK APPLE PIE Food Mart Dried

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