Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.
SPECIALTY FOOD MANUFACTURERS
MANUFACTURER EXPENSES BY TYPE Share of Total Expenses Mean % Other
Advertising & Marketing
Administrative 11% 18% Packaging Source: Mintel
%BUB NBZ OPU TVN UP EVF UP SPVOEJOH
25%
Production, Warehousing, Shipping and Labor
Raw materials are the biggest expense for specialty food manufacturers as they create quality food. Advertising and marketing expenses, at 10 percent, are low as these entrepreneurs rely on their personalities and passion to sell.
6% 10% Raw Materials 31%
FASTEST GROWING RETAIL CHANNELS FOR SPECIALTY FOODS
% Specialty Food Stores
Natural Supermarkets (e.g.,Whole Foods Market)
Conventional Supermarkets (e.g., Kroger, Safeway)
Foodservice (e.g., restaurants, cafés, school/office cafeterias)
Mass Merchandisers (e.g., Target, Walmart)
Other %BUB NBZ OPU TVN UP EVF UP SPVOEJOH
25 24 18 12 8
14 Source: Mintel
Manufacturers believe that the most sales potential is with specialty food stores, followed closely by natural supermarkets.
THE MANUFACTURER VIEWPOINT:
SPECIALTY FOOD INNOVATION PLANS FOR 2012
I plan to develop specialty food that is also…
Gluten-free Convenient/Easy to Prepare Indulgent Functional Less Indulgent and More Healthful Portable Other
.VMUJQMF BOTXFST BDDFQUFE %
35 32 30 26 23 20 22
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For the first time, NASFT asked about innovation plans for the coming year. The answers demonstrate the diverse opportunities within the industry.
WHAT ARE THE INFLUENTIAL PRODUCT CLAIMS? Interests Consumers Most Today
Will Grow the Most in the Next Three Years
All Natural Organic Local*
Eco-Friendly Sustainable Fair Trade
19% 30% 18% 41% 10% 17% 72% 43% 38% 28% 67% 56%
The three major product claims that interest consum- ers today are All Natural, Local and Organic. Manufacturers predict that Local, All Natural and Sustainable will grow the most in the next three years.
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.VMUJQMF BOTXFST BDDFQUFE Source: Mintel